Webcasting is like gospel, exposure and profit all rolled into one, a veritable net that a company, event or organization can cast out into the public to capture believers, non-believers, customers, clients and much, much more. No matter what kind of webcast it is, you are guaranteed to have an audience of some kind. While it may not be the audience that the Billabong Pipe Masters webcast pulled in earlier this month, any webcast you put out is buildup toward something greater.
The Billabong Pipe Masters , you ask? Over thirty-years-old, the Billabong Pipe Masters is an annual surfing event held at the Banzai Pipeline in Oahu, Hawaii. It is one of the premier surfing events, the final leg of the Triple Crown of Surfing, and attracts the world’s top surfers, where they compete for a share of close to $500,000 in prize money. The recent event “set a record for the largest audience to ever witness an action sports event as more than 3.5 million people generated more than 3.9 million webcast streams and a staggering 2 million hours of webcast viewing,” as per this press release.
That is, well, an enormous amount of viewers. It wasn’t just how many people tuned in, it was where they were all from – over 70 countries. The webcast of this special event was clearly a success, but what many people took away from it was the quality of the production and streaming, with many – including Vans’ VP of Global Marketing Dog Palladini – saying that the Billabong Pipe Masters set the “new gold standard in live interactive events.”
That is the strength of quality webcasting. It has the power to bring together people from all over the world, and is an ultra-effective way to get out your message. With our quality and polished webcasting team, Omni Webcast TV will send your message out to the masses. In 2014, start webcasting, as it will change your business and life for the better!
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