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  • Peter Murray

Advice for Creating a Successful Webcast



Although webcasting has been around for a few years, with the rise of Internet popularity, web-streaming is at the forefront of broadcasting. With the ability to reach a larger audience all over the world, webcasts are a great tool to market businesses, relate important news and introduce events.

Before streaming your web message to world, whether new or experienced with webcasting, here are a few tips to make your webcast the most successful.

Grab the audience’s attention at the get-go. At the moment of the cameraman’s “Go” prompt, get right down to business. You’ll lose viewers if the webcast drags on.

Sound bites help to keep the webcast short in length and to the point.

Making lists of important points to hit on is a great tool for staying focused and on task.

Keep the show engaging by switching tone of voice and working at an energy level that’s suited for the topic at hand.

Take a close look at your outfit. Inappropriate dress can impact the number of viewers you’ll get. Complementary colors are appealing to the eye and sometimes, less is more.

By leaning forward, it shows your audience that you’re fully engaged in the discussion or announcement. This is critical if you’re interviewing someone or being interviewed yourself.

Most importantly, smile. Show the world that you are excited about making the webcast. You can connect with the viewers by simply putting on a smile.

#LiveStreaming

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