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  • Writer's picturePeter Murray

Webcasting Tips

Posted January 29, 2014 by Omni Media & filed under Webcasting.

You can trust a professional service like Omni Webcast TV to know how to get the most out of your Internet broadcasting project. Any webcast can benefit from a few considerations that you might not be thinking about if this is your first attempt. Today, we’d love to share some tips and tricks we’ve picked up over the years that may be helpful to anyone who’s thinking about offering some sort of webcast service.

Omni Media Webcasting - Live Streaming Toronto to Niagara

How-to webinars or best practices lectures attract the most attendance, about one-third of the surveyed audience, out of any type of business webcast, which also includes lead generation and investor conference webcasts. However, how-to and best practices webcasts are typically the least produced among companies. Never underestimate the value of helping others who need the knowledge that you and your business has.

Not every webcast needs to have video, but those that do also attract more views on the Internet. A survey of webcast users featured in this article published by Successful Meetings found that more than 60 percent of viewers feel that video is an essential part of a webcast. Other important features of a webcast are interesting speakers that have a unique message and surveys or polls to increase audience participation.

Although the Internet makes it easy for a company or organization to offer recorded versions of webcasts, an audience will still put a premium on viewing a live event. The survey from the above article found that live webcasts are much better attended than on-demand videos, by a difference of about 4-to-1. Live events in the early afternoon especially have a higher chance of reaching an intended audience.

It’s easy to see that there are many factors that go into the creation of a successful webcast other than the content. Making sure that your program is easily accessible to those you need to reach is our job here at Omni Webcast TV. Give us a call to discuss our wide range of video streaming services.

Tags: Toronto webcasting services, utilize webcasting effectively, webcasting brand, webcasting lectures, webcasting marketing, webcasting services

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