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  • Writer's picturePeter Murray

Upcoming Digital Marketing Trends

Video content should be an important part of your digital marketing strategy, no matter what type of business or organization you own. From commercials to instructional guides, there are plenty of ways to connect with your audience by creating and distributing videos. Of course, the quality of your videos is irrelevant if people aren’t watching them, which is why it is so important to pay attention to some of the upcoming digital marketing trends for the rest of 2015 into 2016.

More people than ever before have a smartphone, and that number is only going to increase. Because of widespread access to high-quality phones and internet access, people are choosing to watch videos from mobile devices more often than thought. Watching videos on a phone is convenient for several reasons, especially if it something short like a commercial or other type of promotional video. That’s why it is so important that you ensure your video content, website, and social media channels are optimized for mobile use.

In addition to beefing up your mobile presence, it’s important to pay attention to SEO. By using the correct keywords and tags around your video content, you can increase the odds of someone finding it through a search engine. The higher you are in the rankings, the more views your videos are going to get, so don’t ignore SEO.

Overall, creating quality content is something you should be focused on now more than ever. The amount of videos and ways in which people can watch them is rising at a dramatic rate, so you really need to stand out if you want people to spend time with your content. Keep these things in mind as you begin planning your next video project!

Tags: Current Trends in Video Marketing, planning your next video project, Upcoming Digital Marketing Trends, video trends 2015


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