We have certainly entered an age of music festivals and now that we’ll be entering summer, they will be on the lips and in the ears of every music fan. You might be wondering, what does this have to do with video production? Well, video production is a key component in any successful music festival. Since music festivals are determined to provide community and experience to each and every festival goer – any company should want to provide that same experience to its customers. Community and experience, remember that.
Music festivals are opportunities for people to express themselves and experience a sense of belonging and acceptance. A recent study found that music festivals enhance people’s wellbeing by giving them a special uplifting experience separate from the routine of their daily lives. Every commercial, in our opinion, should provide uplifting experience for the viewer/customer and remind them that the world’s going to be okay.
Community and an uplifting experience – keep that in mind when thinking up your next commercial or video production project. If you have any questions about what commercials work and what don’t work, or you need help with your video production needs, contact us at Omni Media Productions.
Tags: Creating an Effective TV Commercial, Look to Music Festivals for How to Make a Commerical, successful music festival, The best music festivals in the world, What Makes A TV Commercial Memorable