As technology progresses and video continues to evolve, consumers and audiences alike will spend more time watching video online instead of on their television.
Brand and business advertisers have realized that if they want to reach their target audiences, it means they must create multi-platform video – or video that can be viewed on all types of devices, not just TV.
That means if your business is unveiling a new product or want to engage your target audience in a new way, you will have to find a way to reach the people who aren’t watching television.
The Small Screens Have Big Influence
According to a Nielson study by Google about video trends and where they are watching, in the average month, 18 – 49 year-olds watch video on YouTube and in 2015 alone – the time spent on YouTube went up 74%.
That means that there is more influence in the online video world, and if potential consumers appreciate the video your business has created, that can lead to purchase intent of your product.
Create Successful Multi-Platform Online Advertisements, Create Brand Identity
It’s important to not only have a credible and trustworthy product for consumers to purchase but also being able to showcase that product in an engaging video.
An online video advertisement created by a professional video production company can help to increase sales and brand identity. To further increase the visibility sharing the video across social media, YouTube, and newsletters.
More hits to your site or video also helps to increase the visibility in your market, which can also lead to more sales. And in the end, getting your product sold is the end goal, right?
Don’t allow your business to get behind in the video advertisement trend and get started creating customized video approaches to your business and products.
At Omni Media Productions, we can assist your company in making video marketing and advertisements across all platforms. If you’d like more information about our video production services or any of the services we offer, please contact us at 1.800.561.OMNI today!
Originally posted May 13, 2016 by Omni Media Productions Limited & filed under Online Sharing, Video Production.