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  • Peter Murray

Having an Apple Mindset in a Cost-effective World


It has never been more popular. Webcasting. Companies, large and small, are embracing it as an effective way of communicating with their audience and spreading their branded message. If a company wants to succeed in business, in building a brand, it must utilize webcasting. It is perhaps the easiest way to reach a large amount of people. Some companies are experts at it, and webcasting has helped them get to the top or it has helped them maintain their top dog spot. Webcasting equals relevancy; it is as simple as that. Take Apple for instance.

Apple is quite fond of webcasting. In October, they webcasted an iPad event that was primarily featured on Apple TV, a device that connects your TV to iTunes and other streaming services. It was also featured on other devices. As usual, it was a stroke of genius in terms of marketing, as the event was held at the Yerba Buena Center for the Arts Theater in San Francisco. It was an EVENT in both the physical and digital sense. The company knows how to use webcasting to build on its already sturdy brand.

This, as you may have guessed, is how every company should use webcasting. While most companies do not have the kind of budget that Apple works with, they should still parcel off a bit of cash to utilize webcasting. In the end, it only helps the brand grow, as it is a relevant reminder as to why your audience and customers should choose you over the competition. The days of traditional marketing are over (Apple understands this) and to effectively get your message to the people, you must embrace new forms of technology, such as webcasting.

At Omni Webcast TV, we understand that every company has the desire to grow, but do not think they have the money to do so in an effective manner. Just because a company doesn’t have an Apple budget doesn’t mean it can’t have an Apple mindset. We will show you the strength of cost-effective webcasting and, in the process, increase your presence in your customers’ lives!

Tags: Apple marketing, Apple webcasting, Having an Apple Mindset in a Cost-effective World, webcasting brand, webcasting marketing

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