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  • Writer's picturePeter Murray

How Live Streaming Can Help Your Company’s Brand

Have you opened up your Facebook, Twitter, Snapchat or Instagram lately? If so, chances are you have witnessed at least one, if not more, live streaming events happening.

There are so many things that you can live screen from concerts, speaking engagements to Q&A events with your favorite TV or movie stars.

But how can you get on this live streaming train when it seems like it is already full speed ahead? And how will this help build your brand? Stay tuned for both of these answers below.

Live streaming is more than just getting another like or two on Facebook, or getting a re-tweet on twitter.

It is about engaging your audience in an event that is happening in real time. Live sharing events will help you connect with your audience, and prospective customers, in a way that you never have before.

It will make your brand seem more real, relatable and trustworthy. It gets rid of the façade that has been built up for so many years. Customers love seeing real, unedited people without so much Photoshop.

By live streaming, you will also build your brand’s exposure. You can get live tweets during your broadcast and reply to them as well.

You can take this opportunity while you have so many people engaged to help explain your brand and your company’s mission – this will, in turn, bring in more customers and encourage customers to do repeat business with you.

Another benefit of live streaming is to demonstrate or share a new product with your audience. Your business can show how a product works from conception to visualization.

This is a great way to give a behind the scenes look into your company. By doing this, you may even reach out to a new demographic that you would not have captured in the first place.

There are so many ideas to hold live streaming for, and each and every one of them will help grow your brand exposure and business overall.

At Omni Media Production, we are professionals in the webcasting and live stream medium. We have produced live webcast streams for multiple clients and can help you with yours.

For more information, contact us at 1.800.561.OMNI today!

Tags: Brand Exposure, Brand Identity, Facebook Live Stream, Live Streaming, Social Media


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